Our judges are buyers. With so many experts in the spirits/wines and beverage arena, selecting our judges was a daunting task. But what it comes down to, and what separates our competition form the others, is that we wanted the key decision makers as our judging panel. Our judges are distributors (the decision makers within those organizations), big box retailers and multiple franchise liquor-store owners. Our panel is comprised of top-level experts and they bring a collective of hundreds of years in experience for quality, taste, price point, marketing and an overall deep understanding of the spirits/wines business and how to get your product out of your warehouse and into a glass. Our judges are diverse and understand the industry from the buying, selling, marketing and in-house workings of hotels, restaurants, stores, chains, and national distribution.
Our goal is to get you on the market, and if you are already there, get you the recognition that you deserve. If our judged like your product, well, you might just be on your way…
And, none of our judges are paid to be a judge although we provide, airfare and food and beverage during their stay in Las Vegas.
This post was written by Stacey Ruff