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Proof Awards

How do we judge the brands?

October 31, 2019 3:39 pm Published by Leave your thoughts

Each judge is given a 100-point proprietary judging sheet per brand – focusing on eyes, nose, mouth/feel, taste and finish. Our judging will be using a blend of double-blind tasting (first taste) and then, we will reveal your package to finish out the tasting.  Many of our judges (all buyers) wanted to understand everything they could about a brand to rate it. So, we are going PR%F Awards. Unmasked. Since we rate brands based on a point system, in true literary terms, it is “Brand Against itself” not “Brand Against Brand.” There could be several top awards received in a single category. In the same, perhaps no one will receive an award in a category.

On the last day of the competition, we will have on display all of the winners & their designated medals and then judges will then be able to compare their notes to the winners. That’s when they get to connect a name with you. At that time, we will be providing your name and information directly to our judges (distributors, big box retail, national liquor stores) and they just might contact you directly.


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This post was written by Stacey Ruff

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