Proof Awards - Learn More
Proof the Magazine - Learn More
Proof Live - Learn More
Proof Events - Learn More
PR%F Awards 2024 - Dec 4th – 15th - Enter Now

PR%F Awards V

Spirits, Wine &
Beverage Competition

All our judges are beverage buyers from across the US – airlines, cruise lines,  resorts, casinos, restaurants, bars, nightclubs, big box retail chains, liquor stores, distributors, online retail and more.

Each SKU is automatically entered into two competitions – Masked (double-blind) and Unmasked (The Total Package, where our buyers get to see your bottle, logo, marketing and price point.) A chance to win TWO separate medals.

Women Owned Brands and Certified KOSHER Brands receive an honorary medal of recognition.

Each entrant receives an “entered” graphic, if you win a medal, a “winners” graphic, access to our logo, brand, and medal graphics – AT NO CHARGE.  No licensing fee is required to tell the world you won a coveted PR%F Award. We even provide you graphics for easy promotion.

Next Competition
Dec. 4th – 5th, 2024

Distillery of the year
PR%F the Magazine

Spirits. Wines. Potations. Libations. Beverage Industry News.

PR%F Awards is excited to share with you the latest edition of PR%F the Magazine. Read more about our latest edition by clicking below.


PR%F Awards April Issue 2024


Winner Edition 2023
the proof is in...
The Coveted Double-Blind Tasting Competition

The original world-class, credible, double-blind tasting competition with buyers from across the US rating spirits, wines, and beverages in a 100-point rating system.

The Total Package

After the double-blind tasting, judges will evaluate each brand unmasked. Judges will see and feel the bottle, can, or product, read the ingredients, hear the story, and see the overall marketing package.
– The Taste –
– The Look –
– The Feel –
– The Story –

Gadgets and Bar Essentials

A new addition to our competition where judges will evaluate gadgets and bar essentials.

Proof Awards Registration