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PR%F Awards 2022 was a huge success
Special Winner’s Edition will be out Jan 2nd

PR%F Awards 2022

Our spirits/wine/beverage competition is designed to bring your brand right in front of buyers. ALL of our judges, coming from various areas across the US, are all mainstream buyers, distributors, online retailers, on and off premise owners, directors, bar and restaurant buyers, nightclub and hotel/resort and hospitality beverage decision makers. Our judges have the power and knowledge to bring your brand out of a warehouse and onto shelves and into the hands of consumers. PR%F Awards Masked! & PR%F Awards Unmasked! One price gets you entered into two separate competitions and a chance to win two medals.

PR%F Awards 2022 Special
Winner’s Edition will be out Jan 2nd

2021 Most Innovative Spirit Award
PR%F the Magazine

Spirits. Wines. Potations. Libations. Beverage Industry News.

PR%F Awards is excited to share with you the latest edition of PR%F the Magazine. Read more about our latest edition by clicking below.


Chaco Flaco - Chuck Moore and Steve Cislaw - September 2022


PR%F AWARDS 2021 - Winners Edition
the proof is in...
The Coveted Double-Blind Tasting Competition

The original world-class, credible, double-blind tasting competition with buyers from across the US rating spirits, wines, and beverages in a 100-point rating system.

The Total Package

After the double-blind tasting, judges will evaluate each brand unmasked. Judges will see and feel the bottle, can, or product, read the ingredients, hear the story, and see the overall marketing package.
– The Taste –
– The Look –
– The Feel –
– The Story –

Gadgets and Bar Essentials

A new addition to our competition where judges will evaluate gadgets and bar essentials.

Proof Awards Registration