For additional information, contact:
Please send press releases on your brands to PR%F the Magazine
For group beverage entrants, magazine advertising, and bundled marketing packages – Entries/Magazine/PR%F Live, sponsorships contact:
Director of Development
Director of Competitions
Email Michele Tell at [email protected] for an inquiry.
PR%F Awards is a competition for all spirits, wines, beverages, frozen spirits, cocktail enhancers and non-spirited/spirit drinks. All brands across the globe may enter. Our competition platform is different than many competitions as we rate each brand individually with a 100-point rating system. Therefore, there is not a first, second, third place in each category. There is ample opportunity to medal in your category based upon the points you receive. All of our judges are beverage buyers with the expertise and ability to purchase your brands for either off premise, on premise, retail, hotel, nightclub, airlines and more. Our signature partner is Food and Beverage Magazine, now with 14 million readers nationally – we provide social media postings and publicity opportunities pre and post competition for our entrants reaching food and beverage industry experts, globally.
Copyright 2019 – PR%F Awards is proprietary and owned by The Original Brand, LLC. All Rights Reserved.
PR%F Awards are open to all brands/spirits/wines that are produced anywhere in the world; those that can enter include distillers, producers, owners, marketing/PR agencies, and distributors. If the brand owner is not the entity submitting the award, we must have permission. For ALL international brands, reach out directly to our Customs Broker Partner Park Street at [email protected].
PR%F Awards offers a wide range of spirits/wine/beverage tasting categories including non-alcoholic, mixers, sodas, waters and more.
Here is our full list of categories to enter:
All spirits must be commercially available for retail by end of the year of competition entered.
When you enter PR%F Awards you are entering two separate competitions. We will need three (3) bottles total to enter both competitions. If you are submitting cans, we need 12 cans or three (3) four packs. If you are entering a “series” of SKUs, we will need the above for each SKU. This will ensure enough for tasting and total package competitions for all of our judges.
All bottles must be sent to:
Western Oakey Center
1513 W. Oakey Blvd.
Las Vegas, NV. 89102
If you live in the Las Vegas area, you can hand deliver your submissions M-F, from 9 a.m. to 5 p.m. at the above address. Please make sure your products are labeled with PR%F Awards. All entries that are participating in the Proof Live! segment must also send one bottle to Jennifer English Studio. Please send a note to [email protected] for details.
Yes! What better way to introduce your spirits brand to so many buyers at one time. Our judges hailed form more than 20+ states across the US.
We accept Visa, MasterCard, American Express, Discover, JCB. All payments are made online via a credit card system through our website – when you enter to register, you will be taken through steps to pay. An ACH direct bank payment can also take place, please reach out to [email protected].
Make sure you hit the payment button to receive a receipt. Next step is to make sure you send in your three (3) bottles for tasting judging and the total package program. No refunds.
All bottles must be sent to:
Western Oakey Center
1513 W. Oakey Blvd.
Las Vegas, NV. 89102
All entries must be in by October 8, 2023.
All bottles must be in by October 8, 2023.
If you live in the Las Vegas area, you can hand deliver your submissions M-F, from 9 a.m. to 5 p.m. at the above address. Please make sure your products are labeled with PR%F Awards.
Yes. We recommend Park Street and they can be reached at [email protected]. Please note In the subject area that this is a submission for the PR%F Awards.
Entrant Fee: $495 per entry/brand*
We request (3) bottles per entry, minimum 750ml or equivalent.
*Includes entrance into two competitions – PR%F Awards Masked Tasting Competition and PR%F Awards Unmasked – The Total Package Competition
We are also offering a specialty package which will include entry into both PR%F Awards, PR%F the Magazine and PR%F Live! hosted by James Beard Award Winner Jennifer English. In this video, Jennifer will conduct an in-depth interview with the brand maker about their brand. This is distributed to all PR%F Awards outlets and is given to the brand for your own personal use. For more information about this outstanding opportunity & pricing, contact [email protected].
We are seeking additional judges for PR%F Awards 2023 – you must be a beverage buyer. Send your resume or a note to [email protected]
Our judges are buyers. With so many experts in the spirits/wines and beverage arena, selecting our judges was a daunting task. But what it comes down to, and what separates our competition form the others, is that we wanted the key decision makers as our judging panel. Our judges are distributors (the decision makers within those organizations), big box retailers and multiple franchise liquor-store owners. Our panel is comprised of top-level experts and they bring a collective of hundreds of years in experience for quality, taste, price point, marketing and an overall deep understanding of the spirits/wines/beverage business and how to get your product out of your warehouse and into a glass. Our judges are diverse and understand the industry from the buying, selling, marketing and in-house workings of hotels, restaurants, stores, chains, and national distribution.
Our goal is to get you on the market, and if you are already there, get you the recognition that you deserve. If our judged like your product, well, you might just be on your way…
And, none of our judges are paid to be a judge although we provide, airfare with our partner Delta Sky Club and food and beverage during their stay in Las Vegas.
We are possibly doubling our judges and outreaching to more states so that we can provide the most distinct judging panel of distributors and buyers in the United States. Your brand will be tasted out-of-the-gate by more than 80 potential buyers. The publicity machine behind the PR%F Awards was a spectacular showcase –
Delta Sky Club has selected more than 15 PR%F Winners over the past three years to join their skyline of spirits/wines at national clubs, and Carnival Cruise line is set to debut five winning PR%F Awards brands this year. Our winners reach reach the shelves of many outlets. The motto at the PR%F Awards is simple – we move brands forward into the marketplace. So enter again, and again and again…
Each judge is given a 100-point proprietary judging sheet per brand – focusing on eyes, nose, mouth/feel, taste and finish. Our judging will be using a blend of double-blind tasting (first taste) and then, we will reveal your package to finish out the tasting. Many of our judges (all buyers) wanted to understand everything they could about a brand to rate it. So, we are going PR%F Awards. Unmasked. Since we rate brands based on a point system, in true literary terms, it is “Brand Against itself” not “Brand Against Brand.” There could be several top awards received in a single category. In the same, perhaps no one will receive an award in a category.
On the last day of the competition, we will have on display all of the winners & their designated medals and then judges will then be able to compare their notes to the winners. That’s when they get to connect a name with you. At that time, we will be providing your name and information directly to our judges (distributors, big box retail, national liquor stores) and they just might contact you directly.
On the last day of the competition, we will have on display all of the winners & their designated medals and then judges will then be able to compare their notes to the winners. A stack of your business cards will be next to your brand, and all judges can take that to reach out to you if they have interest in your brand. (So, don’t forget to mail us 100 business cards.
That’s when they get to connect a name with you. At that time, we will be providing your name and information directly to our judges (distributors, big box retail, national liquor stores) and they just might contact you directly. And then, the publicity wheel begins to spin, with social media posting on ALL of our winning brands, a special edition PR%F the Magazine features all of the winners and a photo gallery of the two-day special event, and more.
No. Spirits are given a medal based upon the points they accrue. There could be many golds in one category, or none – it’s all based upon the points calculated.
Our judges will know the winners on the last day of the competition, but we have asked the judges to not disclose the winners, verbal or social media until our program is complete. Our winners will be notified approximately two weeks after the competition via an email. A special edition of PR%F the Magazine will announce all of that year’s l PR%F Awards winners and medals will be mailed to the winners approx.. 2-3 months after the competition. Additional medals can be purchased at [email protected]
We are thrilled when a new brand enters our PR%F Awards, and we announce the new entrant by creating a graphic with your bottle and letting the world know that you have entered the most sought-after spirits competition. Right away, the publicity engine revs and the recognition of your brand begins in the eye of the public. Our social media posting includes Facebook, Twitter, Instagram and LinkedIn – on a variety of sites that includes PR%F the Magazine, alongside Food & Beverage Magazine now reaching 14 million viewers monthly. We are proud of all of our entrants and winners and promote all winners Bronze, Silver, Gold, Double Gold and Century Award!
We have created a proprietary point system that recognizes each category.
When you win a medal, we create an additional graphic that we blast all over the place.
Also, all Women Owned Brands will be given a special honor of a Women Owned PR%F Awards medal and if you are certified Kosher, an honorary PR%F Awards Certified Kosher medal will also be awards to you – automatically.
Please mail in three (3) bar gadgets with instructions on how to use it. If it comes in packaging, please make sure we have one marketing package to showcase to our judges. If there are special instructions, please include.
In order to receive a PR%F Awards Women Owned Business Honor, enter your brand in its original category. (IE: ABC Tequila would be entered into the standard tequila category). Send us a note to [email protected] letting us know you are a certified women owned business. You will receive a metallic pink PR%F Awards medal as an honor from our organization whether your brand wins another rating medal. This will be a special medal of honor so that you will be able to further market this unique, special accreditation. We are offering special PR%F the Magazine packages for Women Owned Business, inquire at [email protected]
In order to receive a PR%F Awards Kosher Honor, enter your brand in its original category. (IE: ABC Tequila would be entered into the tequila category). Send us a note to [email protected] with a copy of your Kosher certification. You will receive a metallic blue PR%F Awards medal as an honor from our organization regardless if your brand wins another rating medal. This will be a special medal of honor so that you will be able to further market this unique, special accreditation. We are offering special PR%F the Magazine packages for Kosher brands, inquire at [email protected]
Your entry fee (and if needed additional customs broker fee) provides you full entrance into both competitions PR%F Awards-Masked (tasting) and PR%F Awards-Unmasked (total package)
Your entry fee provides you with entrance into the competition; one medal of honor per entry bottle should you win; a photograph of your bottle with a medal for social posting; a press release template that you can customize and distribute to your database our outside media. In addition, there will be worldwide post publicity with our presenting partner Food & Beverage Magazine This all comes with the one-time entry fee. WE DON’T CHARGE LICENSING FEES FOR YOU TO USE OUR MEDALS, OUR LOGO OR BRAND TO PROMOTE THAT YOU ARE A WINNER! Post away!
Additional medals can be purchased at $40 each. And our website merch line for bottle tags, stickers, etc., can be purchased separately by looking at our Merch tab.
We are not canceling. We are pleased to offer this dynamic award to the industry and look forward to seeing a medal around the neck of your bottle! No fees will be returned because this show will go on! If we were able to create PR%F Awards 2020 – we can do anything!
However, if you pay for your entry fee but fail to send in your bottles at deadline, you will not be able to participate in the competition and no fees will be returned. It’s simple. Please make sure we have your bottles in at the final deadline (October 8, 2023) – however, the earlier the better so we can make sure you are set and ready to be tasted.