PR%F Awards
The Original Beverage Competition

Las Vegas – November 2025
The PR%F Awards Original Spirits, Wine & Beverage Competition showcasing the best as judged by real beverage buyers with the power to add your product to their shelves. We have more than 300 categories including Spirits, Wines, Non-Alcoholic Beverages (Alcohol-Free), coffees, teas, waters, and functional beverages.
Registration is Open Now
- Final Day to Register: October 10, 2025
- Final Day to Receive Products: October 13, 2025 (all products must be in by 5 p.m.)
About the Original PR%F Awards Competition
PR%F Awards is a premier beverage competition platform featuring three separate competitions designed to connect beverage brands with buyers actively looking for new products.
The PR%F Awards – Spirits, Wine & Beverage Competition is dedicated to recognizing the best in spirits, wine, and specialty beverages. Our panel of expert judges consists exclusively of beverage buyers from retail chains, hospitality venues, distributors, and industry decision-makers actively seeking new products.
Unlike traditional competitions, PR%F Awards uses a 100-point rating system, allowing multiple brands to achieve recognition in their category without competing for limited placements. Winners receive extensive media exposure, industry recognition, and direct access to buyers.
Competition Details
Here are the details on the PR%F Awards Original Beverage Competition. For more information on how PR%F Awards works and how it can benefit your brand, see our overview HERE.
Competition Categories
This competition welcomes a diverse range of beverages, including spirits, wine, mixers, non-alcoholic options, and innovative specialty drinks. Whether you produce a premium whiskey, craft gin, unique wine varietal, or a new functional beverage, this competition provides a comprehensive beverage rating program under the PR%F Awards umbrella.
Full list of categories available on datastill.com. Or click the button below to download the current list. New categories will be added as needed.