One Competition. Every Beverage.
Great news! PR%F Awards now features one comprehensive competition celebrating Spirits, Wine, RTDs, infused beverages, and more — all in one place. All of our judges are buyers and decision makers actively looking for products to feature in their establishments.
PR%F Awards
The Beverage Competition
The Original Spirits, Wine & Beverage Competition, now in its 8th year! Over 300 categories including Spirits, Wines, Non-Alcoholic Beverages (Alcohol-Free), frozen spirited concoctions, garnish, spirited garnish and
bar gadgets.
Proof Awards Overview
The PR%F Awards is the only competition where every single judge is a buyer—decision-makers from national retailers, major airlines, cruise lines, distributors, hospitality groups, liquor stores, casinos, restaurants, dispensaries and more.
We are the competition where buyers are judges and brands are winners!
Every Entry is Auto-Entered into Two Distinct Judging Sections
The PR%F Awards competition is separated into two distinct judging sections.
PR%F Awards – Tasting
The original world-class, credible, double-blind tasting competition with buyers from across the US rating spirits, wines, and beverages in a 100-point rating system.
Judges evaluate products solely on taste, aroma, and finish, with no brand, label, or price point influence.
PR%F Awards – Design
Judges will see and feel the bottle, can, or product, read the ingredients, hear the story, and see the overall marketing package.
After blind tasting, judges assess branding, design, and marketability, considering consumer appeal and shelf presence.
