8th Annual PR%F Awards Fall 2026

The PR%F Awards Beverage Competition showcases the best as judged by real beverage buyers with the power to add your product to their shelves. Now in its 8th year, PR%F Awards brings every category of beverage under one competition — spirits, wines, non-alcoholic and alcohol-free drinks, ready-to-drink and ready-to-serve beverages, waters, and infused beverages — all judged by the same expert panel, under one entry.

Registration is Open Now

• Final Day to Register:  November 23, 2026
• Final Day to Receive Products: November 23, 2026 (all products must be in by 5 p.m.)
• Competition Week: December 7 & 8, 2026

PR%F Awards is a premier beverage competition platform connecting beverage brands with buyers actively looking for new products. What began as separate competitions has grown into one comprehensive program covering the full spectrum of today’s beverage industry.

This single competition welcomes spirits, wine, non-alcoholic and alcohol-free beverages, ready-to-drink and ready-to-serve drinks, hard seltzers, teas, coffees, sodas, energy and functional beverages, canned cocktails, canned wines, mixers, waters of all kinds, and infused beverages featuring THC, CBD, hemp, mushroom, and other formulations. Whatever you make, there’s a category for it.

Our panel of expert judges consists exclusively of beverage buyers from retail chains, hospitality venues, distributors, dispensaries, smoke shops, nightclubs, and industry decision-makers actively seeking new products. Infused entries are rated on taste, not effect, allowing us to promote every winner in media nationwide.

Unlike traditional competitions, PR%F Awards uses a 100-point rating system, allowing multiple brands to achieve recognition in their category without competing for limited placements. Winners receive extensive media exposure, industry recognition, and direct access to buyers.

One fee gets you into two competitions at once: the original double-blind tasting competition and a bottle/logo/theme design competition — a chance to win two separate medals. Every Women-owned and Veteran-owned business receives an automatic accolade medal. Best of Show awards for overall brand, spirits, wine, RTD, infused, design, specialty categories, and more will also be crowned.

The Original Brand, LLC – All Rights Reserved. All scores are final.