Proof Awards Overview
The PR%F Awards is the only competition where every single judge is a buyer—decision-makers from national retailers, major airlines, cruise lines, distributors, hospitality groups, liquor stores, casinos, restaurants, dispensaries and more.
We are the competition where buyers are judges and brands are winners!
Three Competitions to Choose From!
Great news! PR%F Awards now has THREE competitions! The Original PR%F Awards Spirits, Wine & Beverage Competition, and 2 NEW special competitions just for ready-to-drink (RTD) products and infused beverages. All of our judges are buyers or decision makers who are looking for products to put in their establishments.
The Original PR%F Awards
The Original Spirits, Wine & Beverage Competition, now in its 7th year! Over 300 categories including Spirits, Wines, Non-Alcoholic Beverages (Alcohol-Free), coffees, teas, waters, and functional beverages.
NEW! PR%F Awards – Infused
Infused Beverages, Cannabis Beverages, Non-alcohol/Alternative Beverages, THC drinks, Buzz drinks, High drinks, Adult Beverages… No matter what you call it, we have created a comprehensive beverage rating program to provide medals, accolades, points and publicity – under the coveted PR%F Awards umbrella of beverage competitions.
NEW! PR%F Awards – RTD
Is your product a Ready-to-Drink, Ready-to-Serve, Canned Cocktail, etc? Our NEW competition was created just for you! We have multiple categories including Spirited RTDs, RTD Wines, RTD Non-Alcoholic Beverages (Alcohol-Free), RTD Low-Alcohol Beverage, RTD Mixers, RTD functional beverages and more!
Every Entry is Auto-Entered into Two Distinct Judging Sections
All of our PR%F Awards competitions are separated into 2 sections under a single competition.
PR%F Awards – Masked
The original world-class, credible, double-blind tasting competition with buyers from across the US rating spirits, wines, and beverages in a 100-point rating system.
Judges evaluate products solely on taste, aroma, and finish, with no brand, label, or price point influence.
PR%F Awards – Unmasked
Judges will see and feel the bottle, can, or product, read the ingredients, hear the story, and see the overall marketing package.
After blind tasting, judges assess branding, design, and marketability, considering consumer appeal and shelf presence.
We are in our 7th year of competition!
As well as our original wine, spirits and beverage competition, we have added 2 NEW competitions to better serve our entrants! These are the RTD and the Infused Beverage Competitions
