Welcome to the April 2026 issue of PR%F the Magazine

Featuring Bird Dog Whiskey on the cover, from Western Spirits — a Kentucky-based beverage company known for brands that emphasize craft, strong value, and wide national distribution. Their core labels include Bird Dog Whiskey, Calumet Farm Bourbon, Sam Houston, and 20G.

This issue takes readers behind the scenes with Hala Shamas, owner of Sipsy’s Liquor Stores in Los Angeles, and introduces the Give Back Wine Group through its TheoLeo wines and their commitment to philanthropy. We also spotlight the height of beverage trade show season, highlighting the largest and most influential events currently shaping the industry.

PR%F the Magazine is “Everything Beverage” and proud partner of PR%F Awards 2026 — the only spirits, wine, and beverage competition where every judge is an active beverage buyer from across the United States.

The 2026 PR%F Awards for RTDs, H2O, Infused Beverages, and Spirits/Wine/Beverage Competitions are now open for registration. Get rated by buyers.