Welcome to the September 2026 issue of PR%F the Magazine

Featuring award-winning Öömrang Winery on the cover — a celebration of craftsmanship and character from a winery that lets the quality in the glass do the talking.

This issue also pours into DAOU Vineyards, and sits down with Aisha Tyler, who’s bringing the mojito back with losophē. We raise a can to GameDay Spiked Canned Cocktails, built for the way people actually watch the game, and revisit an American classic with Four Roses Bourbon. Plus the latest beverage trends, industry news, and the stories moving the category forward.

PR%F the Magazine is “Everything Beverage” — packed with everything you need to know about the industry, spotlighting new categories, emerging brands, and the beverages that are truly at the top of their game — and proud partner of PR%F Awards 2026, the only spirits, wine, and beverage competition where every judge is an active beverage buyer from across the United States.

The 2026 PR%F Awards Fall competition is now open for registration — one comprehensive competition covering spirits, wines, RTDs, waters, and infused beverages, all judged by real buyers. Get rated by the people who decide what makes the shelf.