Welcome to the July 2026 issue of PR%F the Magazine

Featuring Beach Bar Rum on the cover — with Sammy Hagar and Rick Springfield bringing the kind of star power that only comes from people who actually live the beach bar life they’re bottling.

This issue also goes inside with Terry Bradshaw, and sits down with George Manska, the innovator behind The NEAT Glass, who introduces his newest book, A Scientific Guide to Understanding and Evaluating Distilled Spirits. We break down WSWA’s mid-year state of the address, the read that tells you where distribution is actually heading for the back half of the year. And we introduce Dispension, re-engineering the hospitality industry with technology built for how service works now.

PR%F the Magazine is “Everything Beverage” — packed with everything you need to know about the industry, spotlighting new categories, emerging brands, and the beverages that are truly at the top of their game — and proud partner of PR%F Awards 2026, the only spirits, wine, and beverage competition where every judge is an active beverage buyer from across the United States.

The 2026 PR%F Awards Fall for RTDs, H2O, Infused Beverages, and Spirits/Wine/Beverage Competitions are now open for registration. Get rated by buyers.