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  • PR%F AWARDS
    • Proof Awards Overview
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      • Proof Awards 2026 Results
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Spirits, Wine & Beverage Competition

Elevate your brand.

  • nirvana article

    A Florida RTD brand is redefining how hospitality operators think about premium cocktails […]

    November 4, 2026
  • The Perfect After-Dinner Whisky Pour this Holiday Season

    The Glenlivet 15 Year Old French Oak Reserve proves that the after-dinner dram […]

    November 3, 2026
  • Max Hospitality Selects Beyond Oil as Frying Standard Across Its Restaurants and Venues

    A 40-year hospitality operator just standardized on plant-based frying oil across its entire […]

    November 3, 2026
  • Better Just Got Bigger: Papa Johns Canada Introduces New 16-Inch XL Pizza

    Papa Johns Canada is betting bigger slices mean bigger margins—and they’re pricing the […]

    November 3, 2026
  • Steric Systems Announces NMR Study Showing Changes in Beverage Molecular Interactions

    Steric Systems just published hard science proving their molecular tech can shift flavor […]

    November 3, 2026
  • 阿拉食品原料與DMK集團乳清業務wheyco攜手亮相歐洲食品配料展,展示乳清創新成果

    Two major European whey suppliers are joining forces at Fi Europe to showcase […]

    November 3, 2026
  • Arla Foods Ingredients and wheyco to exhibit together at Fi Europe under ‘Growing Stronger Together’ theme

    Two major whey processors are joining forces at Fi Europe, signaling a significant […]

    November 3, 2026
  • FOR IMMEDIATE RELEASE: Two Up Wine Fifth Annual Celebration of Virginia Wine, Food and Culture November 5–7, 2026

    Two Up Wine Down returns to Charlottesville this November with a refreshingly unelitist […]

    November 2, 2026
  • Hiyo Launches Limited-Edition Apple Cinnamon For The Holiday Season

    Hiyo’s Apple Cinnamon limited edition proves the non-alc social tonic category is moving […]

    November 2, 2026
  • Suggestion: Scaling a New Kind of Franchise Concept One Pour at a Time

    The Good Pour is rewriting the playbook for spirits retail by franchising an […]

    November 2, 2026
  • Chaka Khan Opens Chaka’s Plantbaed Café in Serenbe, Georgia, November 1

    A legendary artist launches a plant-based café with a social mission—and a beverage […]

    November 2, 2026
  • MEDIA ALERT: Apotheke South Beach Makes its Miami Debut

    Apotheke brings its New York mixology playbook to Miami Beach with a hidden […]

    October 30, 2026
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PR%F AWARDS

Email: michele@proofawards.com

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Now entering our 8th year of competition, PR%F Awards has been the Original Buyer's Competition for Spirits, Wines, and Beverages since 2019.

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Michele Tell:

michele@proofawards.com

PHONE: 702-233-6996

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