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Spirits, Wine & Beverage Competition

Elevate your brand.

  • Guia MICHELIN Dubai Comemora 5ª Edição com Seleção Quase Duas Vezes Maior Desde o Seu Lançamento

    Dubai’s Michelin Guide hits 122 restaurants in its fifth edition—nearly double the initial […]

    October 8, 2026
  • Panduan MICHELIN Dubai Menyambut Edisi Ke‑5 dengan Pemilihan yang Hampir Berganda Berbanding Tahun Debutnya

    Michelin’s Dubai guide just nearly doubled its restaurant selection in five years—a clear […]

    October 8, 2026
  • Guide MICHELIN Dubai feiert 5. Ausgabe mit nahezu doppelt so großer Auswahl wie zur Erstveröffentlichung

    Michelin’s Dubai guide just doubled its restaurant roster in five years—signaling a seismic […]

    October 8, 2026
  • Le Guide MICHELIN Dubaï célèbre sa 5ᵉ édition avec une sélection qui a presque doublé depuis sa première parution

    Dubai’s Michelin Guide just nearly doubled its restaurant count in five years—a clear […]

    October 8, 2026
  • Pepsi x Knicks Limited-Edition Championship Cans Hit Tri-State Shelves Today

    Pepsi’s commemorative Knicks Championship cans arrive in tri-state markets with a sweepstakes angle […]

    October 5, 2026
  • GODIVA Celebrates 100 Years of Chocolate Craftsmanship With Exclusive Art Edition by Ekrem Yalçindağ

    Godiva is marking a century of chocolate mastery with a limited art collaboration […]

    October 5, 2026
  • Beyond Oil Receives Global Vendor Approval from Multinational Restaurant Parent Company Operating Tens of Thousands of Locations Worldwide

    A cooking oil startup just cleared the hardest gate in foodservice—approval from a […]

    October 2, 2026
  • Charleys Cheesesteaks Turns Up the Heat on Cold Subs With New Menu, Rewards Program and Brand Campaign

    Charleys is swinging hard at the cold-sub category with hot product innovation and […]

    October 2, 2026
  • Corto Olive Introduces Agrumato Month, a Nationwide Chef-Led Celebration of the Brand’s 2026 Agrumato-Method Olive Oils

    Corto Olive is betting on chef partnerships and a limited-edition agrumato lineup to […]

    October 2, 2026
  • The Duckhorn Portfolio Announces Executive Leadership Appointments

    Duckhorn Portfolio installs veteran wine sales operator as Chief Sales Officer while promoting […]

    October 1, 2026
  • Beyond the Big Brands: What’s Driving the Rise of Botanical Liqueurs

    While major spirits producers are treading water, a Harlem bartender and his creative […]

    October 1, 2026
  • California: 2026 Vintage Preview

    California’s 2026 vintage is shaping up as a standout season—early harvest, optimistic winemakers, […]

    October 1, 2026
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PR%F AWARDS

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Now entering our 8th year of competition, PR%F Awards has been the Original Buyer's Competition for Spirits, Wines, and Beverages since 2019.

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Michele Tell:

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PHONE: 702-233-6996

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