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Best of Show: Inside PR%F’s Highest Honor and What It Means for a Brand
The Best of Show award at the Beverage Tasting & Awards Competition represents […]
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How to Prepare Your Product Samples for Competition Judging (And Why It Matters)
Competition judges evaluate your beverage in seconds. Sample condition and presentation determine whether […]
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Automatic Recognition: How PR%F Honors Women-Owned and Veteran-Owned Brands
PR%F’s automatic accolade medals for women-owned and veteran-owned brands remove friction from diversity […]
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Spirits Trends 2026: What Buyers Are Stocking and Why It Matters for Your Brand
American whiskey continues to dominate shelf space, but buyers are actively hunting for […]
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What Happens After You Win: How a PR%F Medal Impacts Sales and Distribution
Winning a PR%F award isn’t just recognition—it’s a concrete sales tool. Brands that […]
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RTD Boom: How Ready-to-Drink Brands Are Winning Awards and Shelf Space in 2026
Ready-to-drink spirits and cocktails have become the industry’s growth engine, and 2026 is […]
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Design Scores Matter: Why Packaging Is Half the Battle on Today’s Shelf
Beverage packaging design is no longer supplementary branding—it’s a scoring category that can […]
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The 100-Point Scoring System: How PR%F Awards Medals Are Earned
The PR%F Awards reject the zero-sum game. Multiple brands can win gold in […]
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From Craft to Shelf: What Retail Buyers Actually Look for in a Beverage
Retail buyers evaluate hundreds of beverage pitches annually. Most don’t make the cut. […]
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Why Blind Judging Matters: How PR%F Awards Levels the Playing Field
Blind judging strips away brand equity and marketing budgets, forcing judges to evaluate […]
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From Soil to Spirit: The Rise of a Midland Tequila
Ronak Patel embodies the community-crafted artisanal tequila made from the highest quality 100 […]
Spirits, Wine & Beverage Competition