The original world-class, credible, double-blind tasting competition with buyers from across the US rating spirits, wines, and beverages in a 100-point rating system.

After the double-blind tasting, judges will evaluate each brand unmasked. Judges will see and feel the bottle, can, or product, read the ingredients, hear the story, and see the overall marketing package.
– The Taste –
– The Look –
– The Feel –
– The Story –

Where judges will evaluate gadgets and bar essentials.