Proof Awards Century Award - 100 Points
Proof Awards Double Gold Award
Proof Awards Gold Award
Proof Award Silver Award
Proof Awards Bronze Award

Proof Awards 2024 Results

In the table below you will find the Proof Awards 2024 Results.

The 2024 PR%F Awards ignited excitement across the spirits industry, with two incredible days of competition at Palms Casino Resort in early December. Now in its seventh year, the event has grown exponentially, attracting nearly 100 esteemed judges—all buyers—from the U.S. and Canada to evaluate and honor top spirits, wines, and beverages from around the world.

TThe competition expanded its Best of Shows categories, significantly enhanced non-alcoholic offerings, and introduced the cannabis cocktail category, reflecting the evolving landscape of the beverage industry.

A major theme at the 2024 PR%F Awards was “buy ability”—judges examined not just quality but also market appeal, sharing insights on what flies off the shelves. East Coast and West Coast buyers engaged in lively discussions, predicting consumer trends and exchanging perspectives on top-selling beverages.

With new categories celebrating Asian Spirits, Cannabis Cocktails, and Mixers, alongside hundreds of medal-winning brands, the PR%F Awards 2024 once again proved to be a premier platform for recognizing innovation, craftsmanship, and excellence in the beverage world.

Judging Panel & Industry Leaders

The PR%F Awards 2024 featured a diverse panel of top-tier buyers and decision-makers from across the United States and Canada from hotel groups, airlines, restaurants, nightclubs, and liquor stores here are some of the companies represented:

Delta Sky Club Logo
Sahadi's Logo
Walmart Logo
The Palms Casino Resort Las Vegas Logo
Chinglish Cantonese Wine Bar Logo
Boyd Gaming Logo
Spec's Logo
Breakthru Beverage Group Logo
AJ's Fine Foods Logo
Las Vegas Wine Tours Logo
jetBlue Logo
Pacifica Hotels Logo

Celebrity Guests at PR%F Awards 2024

The 2024 PR%F Awards welcomed an exciting lineup of celebrity guests, each bringing their passion for the spirits industry to the event. Aisha Tyler, actor and director, introduced her ultra-premium cocktail brand, Losophē. Rock and Roll Hall of Famer Neil Giraldo showcased his Three Chord Bourbon, a brand inspired by his love for music and craftsmanship. Meanwhile, Ian Somerhalder, co-founder of Brother’s Bond Bourbon, shared his journey of creating a whiskey brand rooted in friendship and dedication. These stars not only presented their award-winning spirits but also engaged with judges, making the event even more memorable.

  • Actress and Director Aisha Tyler poses with a judge during Proof Awards 2024
    Actress and Director Aisha Tyler poses with a judge during Proof Awards 2024

Explore the 2024 Results

A list of the PR%F Awards 2024 results are in the table below.

Click here to view the 2024 PR%F Awards Winners Edition in the February 2025 issue of PR%F The Magazine.

2024 Results

Generated by wpDataTables

Special Award Winners

The following entrants won special awards during PR%F Awards 2024.

Best in Show – Champagne

Best in Show – Asian

Best in Show – Value Spirits

Best in Show – Value Wine

Some of Our Sponsors

The PR%F Awards are powered by industry leaders who share our passion for innovation and excellence. The NEAT Glass is the Official Tasting Glass of the PR%F Awards, scientifically designed to enhance the sensory experience of spirits. Food & Beverage Magazine, is our sister publication, providing national exposure and industry insights.