PR%F Awards welcomes entries from brands, distillers, producers, owners, distributors, and marketing/PR agencies from around the world. If you are not the brand owner, you must have permission to submit an entry.

For international brands, our Customs Broker Partner, Park Street, can assist with shipping and compliance. Contact them at [email protected] for details.

For Infused Beverage Competition entries, a Certificate of Analysis (COA) is required. Please submit it to [email protected].

PR%F Awards includes a diverse range of spirits, wines, RTDs, infused beverages, mixers, and non-alcoholic drinks. Categories cover everything from craft spirits and fine wines to functional beverages, sodas, energy drinks, teas, coffees, and cocktail enhancers.

For a complete breakdown of categories by competition, please see the pdf ists below.

Absolutely! PR%F Awards is the perfect opportunity to introduce your brand to top beverage buyers across the U.S.—all in one competition.

For international brands, our Customs Broker, Park Street, can assist with importing your product into the U.S. Please contact [email protected] for shipping requirements.

We accept Visa, MasterCard, American Express, Discover, and JCB. Payments are processed securely online during the registration process.

For ACH direct bank payments, please contact [email protected] for details.

Once your entry is submitted, be sure to complete your payment to receive a confirmation receipt. Next, send your product samples for judging. Entries will not be refunded if samples do not arrive on time, so please ship promptly.

Shipping Addresses:

📍 PR%F Awards – Spirits/Wine & Beverage Competition & RTD Competition
Bootleggers Distributing
C/O PR%F Awards
1513 West Oakey Boulevard
Las Vegas, NV 89102

📍 PR%F Awards – Infused Beverage Competition (different address)
PR%F Awards
11700 W. Charleston Blvd., Ste 170, PMB 546
Las Vegas, NV 89135
📞 702-363-7767

Local Drop-Off: If you’re in Las Vegas, you can hand-deliver your samples Monday–Friday, 9 a.m. – 5 p.m. Please label all submissions with PR%F Awards.

Yes! We recommend Park Street for international shipping assistance. Contact them at [email protected] and include “PR%F Awards Submission” in the subject line.

Your entry fee covers the full participation in the competition, including entry into both the Masked (tasting) and PR%F Awards-Unmasked (total package). This fee includes:

• Entrance into one competition
• One medal of honor if your brand wins
• A photo of your bottle with a medal for social media sharing
• A press release template to customize and distribute
• Worldwide publicity via PR%F the Magazine and Food & Beverage Magazine

Additional medals can be purchased for $20 each. Our website merchandise, including bottle tags, stickers, and more, is available for separate purchase in the Merch tab.

We are committed to delivering the PR%F Awards every year, and we do not anticipate cancellations. Even in challenging times (like in 2020), we managed to hold the event, and we will continue to offer the competition as planned.

However, if you pay for your entry but fail to submit your bottles by the deadline, you will not be eligible to participate, and no fees will be refunded. Be sure to submit your samples early to ensure your participation!

Absolutely!

Each year, we bring in new judges, which means new opportunities for your brand to get noticed. At PR%F Awards, your product is placed directly in front of 80-100 potential buyers—decision-makers from airlines, cruise lines, major retailers, independent liquor stores, casinos, hotels, bars, restaurants, distributors, and more.

By entering year after year, you stay top-of-mind with buyers, gain ongoing exposure, and increase your chances of landing new placements. Plus, winners receive media coverage, medals, and features in PR%F Magazine.

The more your brand gets tasted, the more opportunities arise—so enter again, and again, and again…

Each entry is scored using a 100-point proprietary judging sheet, evaluating:
👀 Appearance
👃 Aroma
👅 Mouthfeel
🍷 Taste
🥃 Finish

We use a two-step judging process:
1️⃣ Double-blind tasting – Judges evaluate taste without seeing the brand, packaging, or price point.
2️⃣ Unmasked evaluation – Judges then see the full package to assess design, branding, and marketability.

Unlike traditional competitions, we do not judge brands against each other. Instead, each brand is scored individually based on its own merits. This means multiple top awards can be given in a single category—or none at all if the products don’t meet our high standards.

Click below to download a sheet detailing our medals and scoring.

After the PR%F Awards, we carefully tally the thousands of hand-written ballots and calculate the scores. We’ll send you a formal letter and graphics showcasing your wins and scores – a great bonus! 🎉 You’ll also receive a winner’s graphic for use on social media, websites, and print materials.

All winners are featured in the digital PR%F the Magazine – Winner’s Edition, a 100+ page special edition distributed in partnership with Food and Beverage Magazine, reaching over 15 million readers monthly. Additionally, it’s sent to our PR%F Awards database of 250,000 beverage buyers.

Yes, we offer post-award advertising and editorial opportunities, and we will contact all winning brands when those opportunities become available.

If you win a medal (Bronze, Silver, Gold, Double Gold, or Century Award), your medals will be mailed to the main contact listed in The Data Still (the account you entered the competition with) within about 60 days. If the main contact changes, please update the information to ensure correct delivery.

Judges (beverage buyers) receive your details and may reach out to you at any time during the year. We distribute our winners’ magazine quarterly to keep your brand visible throughout the year.

1. Winners will be notified via email within a few weeks of the event, along with graphics for sharing. 📧
2. Winners are featured in PR%F the Magazine – Winner’s Edition, a special 250+ page digital publication, distributed to 15 million monthly readers of Food and Beverage Magazine and 250,000 beverage buyers in our database.
3. We’ll post the results on our website at www.proofawards.com.
4. Medals are mailed to the main contact listed in The Data Still. If this contact changes, please update us to ensure correct delivery.
5. In addition to competition medals, we also offer special recognition medals: Women-Owned, Veteran-Owned, and Kosher Certified. Be sure to inform us of these certifications to receive the corresponding medals.
6. You’ll receive a set of medals with your entry. Additional medals can be purchased for $20 each. Contact us at [email protected] to request extra medals.
7. A customizable press release template will be provided to announce your win.

Yes! We’re excited to recognize every brand entering the PR%F Awards. We announce all entrants with a graphic featuring your product to let the public know you’ve entered one of the most prestigious competitions. Social media posts will appear on Facebook, Twitter, Instagram, and LinkedIn, reaching millions of viewers, including 14 million readers through our partner Food & Beverage Magazine. We celebrate all our entrants and winners, including Bronze, Silver, Gold, Double Gold, and Century Award recipients!

• Bronze Medal
• Silver Medal
• Gold Medal
• Double Gold
• Century Award (Perfect Score – 100 Points)

We use a proprietary points system to determine medals in each category.

In addition to the traditional competition medals, we offer special recognition medals for businesses with specific certifications. These are not based on points but are meant to honor important achievements:

• Women-Owned Business: To receive the Women-Owned Business Honor, enter your brand in its regular category and notify us that you’re a certified women-owned business. You’ll receive a metallic pink medal to celebrate this unique recognition.
• Kosher Certified: Enter your brand in its original category and send us a copy of your Kosher certification. You’ll receive a metallic blue medal to honor this certification.
• Veteran-Owned: Enter your brand in its original category and share your veteran status with us. You’ll receive a white medal to recognize your service.

These medals serve as honors to help you market your special certifications. Please email us your certifications to [email protected].

Yes! Each year, we offer special awards based on the unique qualities of the entrants and the judges’ evaluations. The categories for these awards may vary, but some examples include “Most Innovative Spirit”, “Best in Show” (across multiple categories), and “Best in Show – Design” (for exceptional product design). While the specific awards may change annually, you can always count on the Best of Show award being a highlight! 🏆

These special awards will be featured on our results pages, as well as in PR%F the Magazine and across our social media channels. 🌟