Welcome to the Winner Edition of PR%F the Magazine, Fall 2026.

Featuring Corrido Tequila on the cover, a story about a brand with a rebellious platform and a smooth, award-winning taste.

Unleash your inner ballad.

This issue also looks at why American whiskey’s next growth story is global, asks “Got Garnish?” as garnishes rise, and hears from George F. Manska on whether marketing is science or “lie-nce.” We meet Holistic Spirits Co., rethinking what a spirit can be, and step into The Drinkable Space with Devin Woodrow. Plus the PR%F Awards Summer 2026 winners across the Taste and Design categories, Infused Beverages, and RTDs, all judged by active beverage buyers from across the US.

PR%F the Magazine is “Everything Beverage”, packed with everything you need to know about the industry, spotlighting new categories, emerging brands, and the beverages that are truly at the top of their game, and proud partner of PR%F Awards 2026, the only spirits, wine, and beverage competition where every judge is an active beverage buyer from across the United States.