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Spirits, Wine & Beverage Competition

Elevate your brand.

  • Savvy Sliders and 5-hour ENERGY® Introduce Two All-New Drinks Just in Time for Fall

    5-hour ENERGY and Savvy Sliders are co-creating seasonal RTD drinks that blur the […]

    October 1, 2026
  • Urban Remedy’s Organic Protein Collagen Meal Shake: 28-30g Protein, No Added Sugar, Ready to Drink

    Urban Remedy is betting that convenience-driven consumers will pay premium for a RTD […]

    October 1, 2026
  • National Honey Month Meets Hunger Action Month – the Result?

    A major honey producer just committed nearly 10,000 bottles to food banks—showing how […]

    October 1, 2026
  • Castello di Bolgheri Introduces Barinca, Its First-Ever 100% Cabernet Franc

    Bolgheri’s oldest winery bets on single-varietal Cabernet Franc—a bold move in a region […]

    October 1, 2026
  • Via 313 Rolls Out Fall LTO Lineup With Grave Digger Mocktail and Pumpkin Sticks

    Via 313 is treating non-alcoholic options as a legitimate menu pillar, not a […]

    September 30, 2026
  • Indian Luxury Whisky Brands Land in the Home of Scotch: Radico Khaitan First Indian Spirits Company Across Four Major UK Airports

    Radico Khaitan just cracked the UK airport duty-free market—the first Indian spirits company […]

    September 30, 2026
  • Mega Prime Foods Inc. Announces United States Launch of Mega Sardines Across Kroger Retailers Nationwide

    Mega Prime Foods is bringing shelf-stable, nutrient-dense sardines to every Kroger in America—and […]

    September 30, 2026
  • Wonderful Pistachios Puts Its Signature Spin on the Dubai Chocolate Craze with New Flavor

    Wonderful Pistachios is cashing in on the Dubai chocolate trend—but with a structural […]

    September 30, 2026
  • Beyond Oil Expands Commercial Rollout of Top-Tier U.S. Supermarket Brand

    A plant-based oil brand is scaling retail faster than most spirits brands dream […]

    September 29, 2026
  • Steric Expands Beverage Processing Technology into RTD Production

    Steric’s clean processing technology is reshaping how RTD brands can scale without sacrificing […]

    September 29, 2026
  • Disco Balls, Frozen Yogurt and Good Vibes: Yo-Chi Opens Its First U.S. Location in Dallas on Oct. 3

    Australia’s biggest frozen yogurt cult import is hitting Dallas with a self-serve model […]

    September 29, 2026
  • AUNTIE ANNE’S® TWISTS THE GAME: PRETZEL BRAND KICKS OFF NATIONAL PRETZEL MONTH INSIDE ACTIVATE’S FIRST LAS VEGAS LOCATION

    Auntie Anne’s is activating National Pretzel Month with a Vegas pop-up that turns […]

    September 29, 2026
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PR%F AWARDS

Email: michele@proofawards.com

Website: www.proofawards.com

Now entering our 8th year of competition, PR%F Awards has been the Original Buyer's Competition for Spirits, Wines, and Beverages since 2019.

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Michele Tell:

michele@proofawards.com

PHONE: 702-233-6996

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