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Spirits, Wine & Beverage Competition

Elevate your brand.

  • Pepsi x Knicks Limited-Edition Championship Cans Hit Tri-State Shelves Today

    Pepsi’s commemorative Knicks Championship cans arrive in tri-state markets with a sweepstakes angle […]

    October 5, 2026
  • GODIVA Celebrates 100 Years of Chocolate Craftsmanship With Exclusive Art Edition by Ekrem Yalçindağ

    Godiva is marking a century of chocolate mastery with a limited art collaboration […]

    October 5, 2026
  • Beyond Oil Receives Global Vendor Approval from Multinational Restaurant Parent Company Operating Tens of Thousands of Locations Worldwide

    A cooking oil startup just cleared the hardest gate in foodservice—approval from a […]

    October 2, 2026
  • Charleys Cheesesteaks Turns Up the Heat on Cold Subs With New Menu, Rewards Program and Brand Campaign

    Charleys is swinging hard at the cold-sub category with hot product innovation and […]

    October 2, 2026
  • Corto Olive Introduces Agrumato Month, a Nationwide Chef-Led Celebration of the Brand’s 2026 Agrumato-Method Olive Oils

    Corto Olive is betting on chef partnerships and a limited-edition agrumato lineup to […]

    October 2, 2026
  • The Duckhorn Portfolio Announces Executive Leadership Appointments

    Duckhorn Portfolio installs veteran wine sales operator as Chief Sales Officer while promoting […]

    October 1, 2026
  • Beyond the Big Brands: What’s Driving the Rise of Botanical Liqueurs

    While major spirits producers are treading water, a Harlem bartender and his creative […]

    October 1, 2026
  • California: 2026 Vintage Preview

    California’s 2026 vintage is shaping up as a standout season—early harvest, optimistic winemakers, […]

    October 1, 2026
  • Disaronno Unveils New Bottle Design in the U.S., Marking the Next Chapter for the Iconic Italian Liqueur

    Disaronno refreshes its iconic bottle for U. […]

    October 1, 2026
  • TOUS les JOURS Partners With Oatly To Launch Gochujang Caramel Latte

    TOUS les JOURS and Oatly are banking on spice-forward coffee to drive foot […]

    October 1, 2026
  • Apotheke Mixology Making Its Miami Debut at Moxy South Beach

    Apotheke Mixology’s Miami arrival signals a maturing cocktail concept—one that’s learned to scale […]

    October 1, 2026
  • A Look at How New Orleans’ Cure Celebrates Mardi Gras

    Neal Bodenheimer’s Cure proves that Mardi Gras cocktails aren’t novelty drinks—they’re a masterclass […]

    October 1, 2026
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PR%F AWARDS

Email: michele@proofawards.com

Website: www.proofawards.com

Now entering our 8th year of competition, PR%F Awards has been the Original Buyer's Competition for Spirits, Wines, and Beverages since 2019.

CONTACT

Michele Tell:

michele@proofawards.com

PHONE: 702-233-6996

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