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  • PR%F AWARDS
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Spirits, Wine & Beverage Competition

Elevate your brand.

  • Beyond Oil Expands Commercial Rollout of Top-Tier U.S. Supermarket Brand

    A plant-based oil brand is scaling retail faster than most spirits brands dream […]

    September 29, 2026
  • Steric Expands Beverage Processing Technology into RTD Production

    Steric’s clean processing technology is reshaping how RTD brands can scale without sacrificing […]

    September 29, 2026
  • Disco Balls, Frozen Yogurt and Good Vibes: Yo-Chi Opens Its First U.S. Location in Dallas on Oct. 3

    Australia’s biggest frozen yogurt cult import is hitting Dallas with a self-serve model […]

    September 29, 2026
  • AUNTIE ANNE’S® TWISTS THE GAME: PRETZEL BRAND KICKS OFF NATIONAL PRETZEL MONTH INSIDE ACTIVATE’S FIRST LAS VEGAS LOCATION

    Auntie Anne’s is activating National Pretzel Month with a Vegas pop-up that turns […]

    September 29, 2026
  • New from The Balvenie: Limited Edition 12 Year Old Expression + Samples Available

    The Balvenie pivots its core 12-year-old lineup with a limited-edition expression tied to […]

    September 25, 2026
  • Tao Group x Hiyo Social Tonics

    Hiyo Social Tonics lands a major hospitality distribution play with Tao Group across […]

    September 25, 2026
  • Fall Cocktail Trend: Practical Magic-Inspired Botanical & Apothecary Sips

    Fall’s botanical cocktail moment is here—and it’s driven by apothecary aesthetics, not hype. […]

    September 25, 2026
  • NEW LAUNCH: First-Ever Beer-Inspired Energy Drink from C4 (Interviews Avail)

    C4 Energy is launching a beer-flavored energy drink without the alcohol—a calculated play […]

    September 25, 2026
  • Electrolyte Beverage LYTT Takes Hydration to the Next Level in Lytle, Texas

    A Texas town celebrates its 75th anniversary by partnering with an emerging electrolyte […]

    September 25, 2026
  • International Coffee Day: 5 Iconic Coffee Cocktails to Sip at Sea

    Princess Cruises is rolling out five classic coffee cocktails fleetwide this October—a smart […]

    September 25, 2026
  • Broken Shaker Launches ‘Banoffee Espresso Martini’ Giveaway for National Coffee Day

    Broken Shaker is banking on banana-forward RTD cocktails to capture National Coffee Day […]

    September 25, 2026
  • NO CAP! Soda Pop jumps to No. 1 modern soda in national c-store chain

    A two-year-old zero-sugar soda brand just hit No. […]

    September 25, 2026
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PR%F AWARDS

Email: michele@proofawards.com

Website: www.proofawards.com

Now entering our 8th year of competition, PR%F Awards has been the Original Buyer's Competition for Spirits, Wines, and Beverages since 2019.

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Michele Tell:

michele@proofawards.com

PHONE: 702-233-6996

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