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  • PR%F AWARDS
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Spirits, Wine & Beverage Competition

Elevate your brand.

  • New Product – Southern Recipe Small Batch Launches Buffalo Wing and Pizza Air Fried Rinds and New Pimento Cheese Flavor

    Southern Recipe Small Batch pivots to flavor-forward snacking with three bold new air-fried […]

    September 25, 2026
  • Fall Favorites from Hornitos Tequila + Jim Beam

    Hornitos and Jim Beam are leaning into seasonal RTD appeal with a striped-rim […]

    September 25, 2026
  • Reed’s Schedules Second Quarter 2026 Conference Call for August 12 at 8:30 a.m. ET

    Reed’s is dialing in to discuss Q2 2026 results — time to see […]

    September 25, 2026
  • Celtic Sea Salt® Celebrates 50 Years With Limited-Edition Savory Brine Blend Created in Partnership With Sohla El-Waylly

    Celtic Sea Salt marks five decades of mineral-rich credentials with a chef-designed finishing […]

    September 25, 2026
  • Hot Bagels Are Headed to the North Star State

    PopUp Bagels is bringing its heat-forward bagel concept to Minnesota with 10 Midwest […]

    September 25, 2026
  • From Paris to Toronto: Salon du Chocolat et de la Pâtisserie Brings a World of Wonders

    Paris’s most prestigious chocolate and pastry showcase is landing in Toronto this fall—bringing […]

    September 25, 2026
  • Sioux Honey Co-Op Breaks Ground on $130 Million Expansion to Increase Production Capacity by 50%

    Sioux Honey Co-Op’s $130M expansion signals serious momentum in a category where shelf […]

    September 25, 2026
  • Spirit Halloween Partners with Tilray’s Shock Top on Candy Corn Beer, Costume

    Spirit Halloween Partners with Tilray’s Shock Top on Candy Corn Beer, Costume

    Shock Top just figured out what every mainstream beer brand should have done […]

    September 17, 2026
  • Jim Koch on Boston Beer’s Innovation Success Rate, Ad ROI Measurement and Pre-Gaming Positioning

    Jim Koch on Boston Beer’s Innovation Success Rate, Ad ROI Measurement and Pre-Gaming Positioning

    Boston Beer isn’t just reformulating old brands—they’re systematically measuring what actually works and […]

    September 17, 2026
  • Review: How Does Sollos Yerba Mate Stack Up?

    Review: How Does Sollos Yerba Mate Stack Up?

    Sollos Yerba Mate proves that sometimes the best energy drink is the one […]

    September 17, 2026
  • Meet the Brands Bringing Spain’s Iconic Wine And Cola Cocktail To America

    Meet the Brands Bringing Spain’s Iconic Wine And Cola Cocktail To America

    Two California upstarts are banking on American drinkers embracing Spain’s messiest, most democratic […]

    September 17, 2026
  • CPG Week Podcast: Goodles’ Great Deal And Rahal’s Big Week

    CPG Week Podcast: Goodles’ Great Deal And Rahal’s Big Week

    When a pasta brand catches the eye of a $3.6 billion food giant, […]

    September 17, 2026
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PR%F AWARDS

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Now entering our 8th year of competition, PR%F Awards has been the Original Buyer's Competition for Spirits, Wines, and Beverages since 2019.

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