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Inside David Protein’s Strategy To Shake Up RTD Protein
Peter Rahal isn’t playing it safe in the RTD protein space—and the market […]
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U.K.-based MOTH Bets $15M On U.S. Growth As Premium RTDs Surge
A U.K. premium RTD brand just bet $15 million that American drinkers are […]
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Taste Radio: What Goodles’ $500M Acquisition Says About CPG Innovation
When a 150-year-old Italian pasta dynasty pays half a billion dollars for an […]
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People Moves: Guru Energy Shakes Up Leadership
When a brand like Guru Energy makes a CEO change, the market watches—because […]
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From ‘Downrange’ to Retail: Echelon Brings New Take on Military-Grade Energy
Echelon just proved that military-spec doesn’t have to mean humorless—and that’s exactly why […]
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Review: PopSips Soars With Spiked Prebiotic Soda
PopSips just proved that spiked soda doesn’t have to choose between buzz and […]
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Diageo Leverages Core Brands Into Low-Alc
Diageo’s moving into mid-strength territory—and that’s a calculated play that could reshape how […]
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Taste Radio: From $2M To $24M In Three Years. Why Katie’s Is Thriving.
When a chef with a restaurant mindset decides to build a CPG brand, […]
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Wet Hydration Keeps Innovation Flowing; ‘We See A Lot of White Space’
Wet Hydration just went from 2,500 doors to 14,000 in a year — […]
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Best of Show: Inside PR%F’s Highest Honor and What It Means for a Brand
The Best of Show award at the Beverage Tasting & Awards Competition represents […]
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How to Prepare Your Product Samples for Competition Judging (And Why It Matters)
Competition judges evaluate your beverage in seconds. Sample condition and presentation determine whether […]
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Automatic Recognition: How PR%F Honors Women-Owned and Veteran-Owned Brands
PR%F’s automatic accolade medals for women-owned and veteran-owned brands remove friction from diversity […]
Spirits, Wine & Beverage Competition